Empower your content to change brand perceptions by defining what you stand for and delivering on that promise.
Knowing how other brands are positioning their brand narrative – and how it’s performing – is key to creating your own content’s unique value proposition and point of difference.
By analysing content activity within your competitive set (and listening in on a few social conversations), Carnaby + Company can help you create a truly original content experience that your brand can authentically own.
Put simply, know what you’re doing and why. Defining purpose not only makes your content more effective, it makes it you more efficient, because it helps target your efforts with tactical advantage.
Carnaby + Company can help you articulate your content mission – exactly what do you want it to make people think, feel and do? – and ensure this aligns with your brand purpose in meaningful and measurable ways.
Often it’s not what you say, but how you say it that makes the difference. Basically, more brands need to learn to speak human. And the more you get to know your audience, the more you will realise the need for subtle variations in tone and tempo, depending on who you are speaking to and, just as importantly, where.
Establishing the right cadence for your content is key to bridging the gap between what you want to say and what your customers want to hear. Carnaby + Company can help you find voice.
Content marketing is not an ad hoc activity. A robust plan is essential to keep your project (and your budget) performing; communicating purpose and mapping approach in a way that should be visible to all key stakeholders.
It should allow you to plot your short term and long term goals with precision, ensuring you are fully in synch with broader brand and marketing activities, as well as allowing you to make smart and fast decisions if things happen to change on the fly (and they always will).
Need a plan for your plan? Carnaby + Company has the tools and tactics to brings the strands of your strategy together and make the magic happen.
THE CONTENT TOOLKIT
Our content toolkit can be readily customised.
So you get to select the level of service that will add the most value to your marketing plans.
Whether we apply a light strategic touch to an existing content play, work hand in glove with your marketing teams, or provide integrated production at scale, is determined by your own ambitions.
The only question you then need to ask is: how big a difference do you want to make?