Get the measure of your content’s performance in terms of commercial effectiveness and cost efficiency.
In today’s data-driven world, there is little excuse for not having a clearly defined set of performance metrics and the tools to track them. If you can’t measure it, then you really should question its value.
Carnaby + Company can assist with KPI development – because not all brand ambitions are equal. We will help you define what’s important to your business and determine how content could and should measurably influence the outcome.
Having a purposeful plan is essential, but so is having the right teams and tools in hand to tackle the task and underpin that plan’s success. There is a plethora of choice when it comes to content management systems and workflows, so it pays to do your research and find the right fit for the job.
Carnaby + Company can provide workflow advice and training in best-practice, as well as collaborate directly with your teams to develop their own essential content toolkits to help keep that plan on track, including fully documented strategy, comprehensive content playbooks and social media manuals.
Much as we always love to roll our sleeves up and get on with business of producing great content for you, we are also mindful of the need for a ‘show one, do one, teach one (SODOTO) model’ that acknowledges the opportunity for brands to become publishers in their own right. The reality, though, is that every business still has its day job and as long as making and selling other stuff remains the priority, it can be challenging to stay ahead of the curve on all things content.
To that end, once you’re up and running with your content plan, Carnaby + Company can provide ongoing insights and advice to keep you abreast of best-practice and the latest brilliant thinking across the content marketing world.
THE CONTENT TOOLKIT
Our content toolkit can be readily customised.
So you get to select the level of service that will add the most value to your marketing plans.
Whether we apply a light strategic touch to an existing content play, work hand in glove with your marketing teams, or provide integrated production at scale, is determined by your own ambitions.
The only question you then need to ask is: how big a difference do you want to make?